Privacy Policy

Welcome to Ares Physical Therapy & Sports Rehab. We’re honored you’re here, and we want you to know—your privacy, safety, and trust matter deeply to us.

This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website, schedule an appointment, or engage with any of our services. Whether you’re a first-time visitor or a long-term patient, we want you to feel confident that your information is always handled with the highest standards of security, confidentiality, and professionalism.

1. Our Commitment to Your Privacy

At Ares Physical Therapy & Sports Rehab, protecting your privacy isn’t just about compliance—it’s about trust. As a locally rooted clinic serving Brookfield, Waukesha County, and surrounding communities, we value the relationships we build with every patient and visitor. That means being transparent and respectful about how we handle your personal information, from your first click on our website to every visit in our clinic.

2. What Information We Collect

We collect two main types of information:

2.1 Information You Voluntarily Provide

This includes personal information you share with us through forms, calls, emails, or in person:

Your name
Email address
Phone number
Home address
Insurance details (if applicable)
Health and medical history relevant to your care
Appointment dates and treatment preferences

We collect this info to communicate with you effectively and to provide high-quality, personalized care.

2.2 Information Collected Automatically

When you visit our website, we use tools like Google Analytics to gather general browsing data, such as:

IP address
Device type
Browser type
Pages viewed
Time spent on the site
Referral source

This data helps us improve your online experience and make sure our website is working smoothly.

3. How We Use Your Information

We use your information to:

Schedule appointments and manage your care
Communicate with you by phone, email, or text
Create personalized treatment plans tailored to your needs
Respond to your questions, concerns, or feedback
Enhance your experience on our website and in the clinic
Meet legal and insurance requirements, when necessary

We do not sell, rent, or trade your personal data—ever.

4. Who Has Access to Your Information

Your personal data is only accessed by authorized staff—licensed physical therapists, medical assistants, and admin team members directly involved in your care.

In some cases, we work with trusted third-party tools (like appointment scheduling or analytics). These partners:

Must sign confidentiality agreements
Follow strict privacy and security standards
Only receive data necessary to help us serve you better

5. Use of Cookies & Website Tracking

Our website uses cookies and analytics tools to:

Improve website speed and functionality
Understand how visitors interact with our content
Deliver helpful and relevant information

These cookies do not store sensitive personal information. You can adjust your browser settings to manage cookie preferences at any time.

6. How We Protect Your Data

We take your privacy seriously and use several layers of protection, including:

Encrypted forms and secure HTTPS connection
HIPAA-compliant systems for storing health data
Regular software updates and threat monitoring
Restricted access for trained and authorized personnel only

We also frequently review our privacy practices to stay aligned with evolving laws and best practices.

7. Your Rights and Choices

You’re in control of your personal data. You have the right to:

Review or update the personal info we have
Request deletion of your data (unless legally required to keep it)
Opt-out of marketing communications
Request a copy of your medical records
Ask questions about how your data is used

To exercise these rights, simply contact us using the details below.

8. Children’s Privacy

Our services are for adults and minors under the care of a parent or legal guardian. We do not knowingly collect personal information from children under 13 without parental consent. If we find that such information was collected unintentionally, we will delete it promptly.

9. Third-Party Links and Tools

We may link to social media platforms or third-party sites. Once you leave our website, our privacy policy no longer applies. We encourage you to review the privacy practices of any external sites before sharing personal information.

10. Changes to This Privacy Policy

We may update this Privacy Policy occasionally to reflect new laws, tools, or business practices. When that happens, we’ll update the “Last Updated” date and notify you when appropriate.

We encourage you to check this page from time to time to stay informed.